Entertainment & Culture

Bhargav Ojapali Unveils ‘Adhoori’: A Cinematic Hindi Single Under the Sound of Assam Banner

Acclaimed music producer and sound designer Bhargav Ojapali has released his latest Hindi single, 'Adhoori', under the Sound of Assam label—a work that straddles the line between sonic minimalism and poetic maximalism.

An introspective and compositionally sparse offering, Adhoori meditates on themes of distance, absence, and unfinished emotional dialogue. With lyrical writing that leans heavily into metaphor and restraint, the song distills complex emotion into quiet tension.

Since its launch, Adhoori has rapidly gained attention across digital platforms. The track is currently trending on Instagram Reels and Music, and has secured a placement on Spotify Radar in the Indie Pop segment. It surpassed 1 million views within its first 24 hours.

Bhargav Ojapali’s portfolio includes campaigns for Google, Coca-Cola, Philips, Hyundai, and Ford. He currently serves as a senior creative at Radio Mirchi, where he continues to influence the sound of modern India.

Adhoori signifies a return to independent storytelling. The accompanying video—filmed in Jaisalmer, Manas National Park, Kalahandi (Odisha), and Radisson Blu Guwahati—was helmed by Sam Manas Barman, serving as both Director of Photography and Assistant Director.

Written, composed, and produced by Ojapali, Adhoori showcases collaboration with regional and national talent while elevating Northeast India’s cultural voice to a global audience.

Adhoori is now streaming on all major platforms.